North Face

Lululemon athletica inc. has a new finance chief.

The North Face is putting a new emphasis on women in its marketing and other aspects of its business.

VF Corporation is looking to ramp up its digital strategy.

Under Armour founder and CEO Kevin Plank is stepping back from his role as president.   The sporting goods company announced that retail veteran Patrik Frisk will become president and COO, effective July 10. He will have responsibility for the company's go-to-market strategy and the successful execution of its long-term growth plan and report directly to Kevin Plank, who has also held the title of president since 2010.  

Athletic brands rule when it comes to teen preferences for apparel and footwear.   That’s according to Piper Jaffrey’s 33rd semi-annual Taking Stock With Teens research survey which details teen spending trends and brand preferences. Nike ranked as the top brand with teens, with a 31% share, up from 21% last year. Another athletic brand, Adidas, however, is the fastest growing brand in the survey across footwear & apparel.  

Lucy Activewear plans to shutter its retail store operation, and merge with a sister brand.    Lucy, which is owned by VF Corp., will merge with The North Face, also owned by VF.     

An inconsistent U.S. marketplace and the sale of one of its business units contributed to lower fourth quarter sales for VF Corp.   The company, whose brands include The North Face and Timberland, reported that its net sales fell 0.1% to of $3.2 billion, for the quarter ended Dec. 31, 2016.    Total revenue came in at $3.3 billion, down 0.2%.  

Wolverine World Wide announced the appointment of Todd Spaletto as president of the Wolverine outdoor and lifestyle group.   Spaletto will lead the growth of the Merrell, Chaco, CAT, Hush Puppies, and Sebago brands around the world. He brings 23 years of experience in branded apparel and footwear, and most recently served as president of The North Face, where he led the growth of this industry-leading global brand for six years.