VF Corp. names its first digital head
VF Corporation is looking to ramp up its digital strategy.
The company, whose brands include The North Face and Timberland, has appointed Velia Carboni to the new position of chief digital officer. She will report to VF chairman, president and CEO, Steve Rendle and will serve on the company’s senior leadership team.
Carboni joins VF following a 25-plus year career at Fidelity Investments where she held a series of leadership roles with increasing responsibility. She most recently served as senior VP, mobile and emerging platforms for the company’s personal investing/retail division.
“The global retail landscape is evolving at an accelerated pace, driven by the rise of digital technology,” said Rendle. “Velia will lead our digital strategy in a way that fuels growth and enables our brands to build and foster unrivaled connections with consumers worldwide. With more than two decades of experience in digital, emerging technology and consumer analytics, she is the ideal person to lead this important work for VF.”
In the new position, Carboni will be responsible for the integration of world-class digital capabilities into all aspects of business across VF and its brands and functions globally, from channels, processes and data to operating models, incentives, and culture.
VF has a diverse portfolio of brands, including The North Face, Timberland, Vans, Wrangler and Lee.
The company, whose brands include The North Face and Timberland, has appointed Velia Carboni to the new position of chief digital officer. She will report to VF chairman, president and CEO, Steve Rendle and will serve on the company’s senior leadership team.
Carboni joins VF following a 25-plus year career at Fidelity Investments where she held a series of leadership roles with increasing responsibility. She most recently served as senior VP, mobile and emerging platforms for the company’s personal investing/retail division.
“The global retail landscape is evolving at an accelerated pace, driven by the rise of digital technology,” said Rendle. “Velia will lead our digital strategy in a way that fuels growth and enables our brands to build and foster unrivaled connections with consumers worldwide. With more than two decades of experience in digital, emerging technology and consumer analytics, she is the ideal person to lead this important work for VF.”
In the new position, Carboni will be responsible for the integration of world-class digital capabilities into all aspects of business across VF and its brands and functions globally, from channels, processes and data to operating models, incentives, and culture.
VF has a diverse portfolio of brands, including The North Face, Timberland, Vans, Wrangler and Lee.