Nike, Inc.

Montreal — Simon Property Group, SmartCentres and Calloway REIT hosted a groundbreaking ceremony on Oct. 2 to begin construction of Premium Outlets Montreal, the second Premium Outlet Center in Canada.

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

Mashnatucket, Conn. -- Foxwoods Resort Casino is reportedly building a 300,000-sq.-ft. retail center that will house outlet shops. According to the Associated Press, Foxwoods is partnering with Tanger Factory Outlet Centers Inc. to create a Tanger Outlets complex that will feature more than 80 retailers, including American Eagle Outfitters, Ann Taylor, Banana Republic, Calvin Klein and Nike.

New York - The importance of brand has increased tenfold for consumers in the past 17 years, currently standing at 30%. When the first wave of the Brand Keys Fashion Index was conducted in 1996, only 3% of U.S. apparel buyers felt fashion brands and their associated logos were of increasing importance to consumers.

Macy’s is looking to enhance its appeal to Millennial customers by expanding its athletic apparel assortment, which will include Nike, the North Face, Under Armour, Calvin Klein Performance and Ideology, to more stores this fall and the addition of Helly Hansen in select locations. 

This expansion is part of the retailer’s Millennial strategy designed to attract a new generation of customers looking for trend, style and value. Macy’s will begin rolling out new product for men, women and kids to stores and on macys.com this month.

Retail sales associates just became obsolete. We don’t need them anymore. Like travel agents, technology has made them an endangered occupation. I witnessed this paradigm shift in a small hotel ballroom in Portland, Ore., where Storycode, an app development thought leader, demonstrated a sales enablement iPad app built for Nike.

Online retailer 6pm.com turns six years on Sept. 6, and to mark the day, the brand is giving its loyal customers a reason to celebrate.

During the birthday celebration on Sept. 6, customers everywhere will be able to shop special deals and play party games for the chance to win prizes. 

VERNON, Calif. — True Religion Apparel appointed Gary Harvey as the brand’s creative director. In this role, Harvey will work with the company’s senior leadership to define the creative vision and design across True Religion. He will report to Lynne Koplin, chief merchandising officer.