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JCPenney squares off strategy with new appointment
PLANO, Texas — JCPenney is looking to make its department store a destination for more than just shopping, and has named a new executive to help lead the charge. Assuming the role of EVP, The Square is Laurie Beja Miller, who will oversee the company's new center core strategy that will serve as a gathering place with ongoing attractions and services, JCPenney announced. Miller will join JCPenney on April 1, and report to CEO Ron Johnson.
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J.C. Penney puts retail veteran in charge of new center core strategy
Plano, Texas — J.C. Penney Co. has named Laurie Beja Miller as executive VP The Square, a position in which she will lead the company’s efforts to execute its new center core strategy. The appointment follows J.C. Penney’s previously plans to transform its stores by adding some 100 in-store branded shops and converting the center of its stores to a “Town Square” area that offer various services.