New Balance

An athletic footwear giant is the latest entrant into the booming resale market.

New Balance has gone customer-centric in its hometown.

A study has revealed the ten most popular sportswear brands in the United States, with the results based on Google searches.

Dallas and New Orleans — The Howard Hughes Corp. has announced the tenant lineup for the redevelopment of Riverwalk Marketplace in New Orleans. The $70 million renovation is transforming the aging mall into The Outlet Collection at Riverwalk, the nation’s first downtown outlet center.

According to Hughes Corp., virtually all of the space in the new Riverwalk has been committed, and well-known national outlet retailers and popular local retail, dining and entertainment offerings hold 94% of the leases.

NEWTON, Mass. — Former Reebok and New Balance executive Chris Cohen has been named VP of sales at Topo Athletic.

Founded in December 2012, Topo is a brand focused on designing innovative athletic gear that amplifies the natural mechanics of the human body. In his new role, Cohen will lead North American sales and sales operations for Topo.

Miramar Beach, Fla. -- New Balance announced that it opened its first factory store in Northwest Florida at Silver Sands Factory Stores on Thursday.

The 4,825-sq.-ft. store offers New Balance shoes and apparel for women, men and children. New Balance Factory Store is located near Swarovski at the east part of the center.

“We chose Silver Sands because we wanted to open in a high-performing center that has a great portfolio of brands,” said Stephen Dix, general manager of retail operations for New Balance.