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  • Braving the Currency Storm: What U.S. Brands Can Do

    By Brian Ehrig

    The U.S. dollar has risen by more than 20% against the other major currencies over the last year, buoyed by a respectable if not torrid economic recovery and sinking oil prices, among other factors. That could be a breath of fresh air for U.S. shoppers with a taste for imported goods. For global mega-brands like PVH, Microsoft and Coach, however, the implications are closer to a gathering storm.

  • Staples matches up with Microsoft on new program

    Staples and Microsoft are launching an innovative program that pairs customers with the right Windows device to suit their needs.

    The new program is called Microsoft Match and be available exclusively on www.staples.com/microsoftmatch and in select Staples stores.

  • Exclusive: Netsuite CEO envisions retail’s omnichannel future

    Omnichannel may not be Netsuite CEO Zach Nelson’s favorite word, but that didn’t stop him from using it extensively and sharing a vision of what it means during the cloud commerce leader’s annual SuiteWorld conference.

  • And the most socially responsible companies are…

    New York -- Toms and Whole Foods Market grabbed the top spots in a survey of the most socially responsible companies by marketing consultancy Good Must Grow. Rounding out the top five: Microsoft, Starbucks and the Red Cross.

    The survey asked consumers to name one company or organization that is socially responsible. Seventy-nine percent of the respondents said they were familiar with the term “socially responsible,” and of those, 77% said it was an important factor in their shopping behaviors.

  • IBM brings the weather to retailers; teams up with parent of Weather Channel

    Armonk, N.Y. – The weather is traditionally a topic for conversation when there is nothing else to discuss, but for retailers knowing what the weather will be is a vital concern. IBM and The Weather Company, parent company of the Weather Channel, are partnering to integrate real-time weather insights into business to improve operational performance and decision-making.

  • Wendy’s adds former Microsoft marketing head to board

    Dublin, Ohio - The Wendy's Co. has increased the size of its board of directors from 10 to 11 members and elected Michelle "Mich" Mathews-Spradlin to serve as a director of the company, effective immediately.

    Prior to her retirement in 2011, Mathews-Spradlin worked at Microsoft Corp. for 18 years, where she served, among other roles, as chief marketing officer and senior VP. In this position, she oversaw the company's global marketing function.
     

  • P.F. Chang’s gets conversational with Neuron ESB

    Scottsdale, Ariz. -  P.F. Chang's China Bistro is getting conversational with its customers. The casual dining chain has selected Neuron ESB application and Web services integration software to unify backend systems that will power real-time customer communications for its P.F. Chang's and Pei Wei brands.

  • TechBytes: Two Reasons Why Microsoft HoloLens May Disrupt Retail (and One Why It Might Not)

    In another sign technology advancements are turning everyday life into the stuff of science fiction, Microsoft recently unveiled a new holographic computer system called HoloLens. Slated for official release this fall, HoloLens layers interactive 3-D holograms on top of the user’s physical surroundings, providing an “augmented reality” experience.

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