Mattel, Inc.

Recently, “Barbie” crossed $1 billion at the global box office, making director Greta Gerwig the first-ever solo female filmmaker with a billion-dollar movie. 

Walmart offered shopping carts and playlists curated by celebrities in a promotion on a major streaming TV platform.

Here’s a look at the major C-suite appointments that occurred in May (listed in the order they were announced.)

The executive who, among other things, brought the magic back to Barbie is heading to Gap Inc.

Walmart is giving online customers a sneak peek at what celebrities ranging from a star NFL quarterback to a doll with her own upcoming movie are buying.

Shipt is aiming at millennial parents and their kids with a new digital experience on a popular immersive virtual gaming platform.

Forever 21 is once again teaming up with Mattel to offer an exclusive Barbie-themed collection, both in the metaverse and the “real world.”

Malibu Barbie has traded the West Coast for the Big Apple — at least for a while.