American Girl flagship opening at Westfield Century City American Girl is expanding its brick-and-mortar footprint. Can retail supply chains react effectively to phenomena like ‘Barbie’?Recently, “Barbie” crossed $1 billion at the global box office, making director Greta Gerwig the first-ever solo female filmmaker with a billion-dollar movie. Walmart leveraged Roku for curated celebrity campaign Walmart offered shopping carts and playlists curated by celebrities in a promotion on a major streaming TV platform. Retail C-Suite Moves: July report Here’s a look at the major C-suite appointments that occurred in May (listed in the order they were announced.) Gap Inc. taps toy executive as its next CEO The executive who, among other things, brought the magic back to Barbie is heading to Gap Inc. Walmart offers curated online shopping carts from celebrities Walmart is giving online customers a sneak peek at what celebrities ranging from a star NFL quarterback to a doll with her own upcoming movie are buying. Shipt launches back-to-school promotion on Roblox Shipt is aiming at millennial parents and their kids with a new digital experience on a popular immersive virtual gaming platform. Forever 21 brings Barbie back to the metaverse Forever 21 is once again teaming up with Mattel to offer an exclusive Barbie-themed collection, both in the metaverse and the “real world.” First Look: Malibu Barbie Café opens in NYC — awash in pink Malibu Barbie has traded the West Coast for the Big Apple — at least for a while. Gap partners with Mattel for apparel collections— will launch with Barbie Gap is getting on board the Barbie train. Build-A-Bear expands leadership team Build-A-Bear Workshop has a new marketing head. Forever 21 tests ‘real’ products in the metaverse Forever 21 is launching what it calls its first-ever “metaverse-inspired” fashion collection. First Previous 1 2 3 4 5 Next Last
