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Marks & Spencer puts new spin on 'clicks & bricks' with innovative Amsterdam store
New York -- British retailer Marks & Spencer takes a giant leap forward in its goal of becoming a multichannel leader with the opening of its innovative new concept store in Amsterdam. The centerpiece of the 5,000-sq.-ft. space — which marks M&S’ return to the Netherlands after a 10-year absence — is an “E-Boutique” dedicated to womenswear. The shop features what the retailer calls “the world’s first virtual rail,” a display that seamlessly integrates digital rails with physical rails of clothing samples.