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Shaw's rolls out Nutrition iQ program in its stores
WEST BRIDGEWATER, Mass. — Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.
The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.
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Food desert fiasco
The existence of hunger in America and the concept of food deserts are hard for most Americans to grasp. Simple observations suggests that the majority of us are not missing many meals and grocery stores are so prevalent that profitably operating a food store is a perpetual challenge because of intense competition and the resulting pricing pressure.