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L'Oreal USA selects Clarabridge for social media listening initiative
RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.
The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.
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Gap founding family acquires stake in upscale riding-gear company
New York -- The Fisher family, the founders of Gap Inc. have acquired a stake in high-end riding-gear and apparel company Ariat International Inc.
The Fisher family, along with Ariat management, purchased the firm from LNK Partners and Brentwood Associates. Terms of the sale were not disclosed.