JCPenney Co.

J.C. Penney Co. is testing new design treatments, merchandise presentations and service options at its new — and first ever — location in Brooklyn, New York. Located at Gateway Center, the 124,000-sq.-ft., single-level store boasts a contemporary exterior that incorporates clean lines, large glass panels, red accents and the unmistakable Penney logo.

The interior is bright and modern, with large murals of local landmarks. A variety of flooring surfaces, including polished concrete, wood laminates and grey ceramic tile, complement the streamlined design.

Mountain View, Calif. – Target’s back-to-school ad “Supplies They Need” resonated most with consumers among all back-to-school ads in 2014. According to TV and video advertising analytics provider Ace Metrix, consumers awarded an Ace Score of 673 to the Target spot.

Plano, Texas – J.C. Penney Company is launching a new online sports store on its e-commerce site that will be powered by Fanatics, an online retailer of officially licensed sports merchandise. Fanatics, which operates the e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites, will provide fans with a selection of team sports apparel and merchandise at JCPenney.com, offering more than 300,000 licensed products spanning all the major sports leagues.

New York -- A new Nielsen survey found that nearly 20% of consumers have already started their back-to-school shopping, and 75% plan to start within the next few weeks.

More parents are starting their shopping earlier than in the past, as 18% of survey respondents had already started their back to school shopping as compared to 7% at the same time last year. On the flip side, 15% are choosing to wait longer, while 50% do not plan to do any back to school shopping this year.

Plano, Texas -- J.C. Penney answered Wall Street questions about whether or not the struggling department store retailer could stage a comeback — by posting better-than-expected profit and revenue in the second quarter.

Same store sales growth of 6% and e-commerce strength helped J.C. Penney dramatically reduce its second quarter operating loss and demonstrate growing momentum of its turnaround.

Sales at the operator of 1,060 stores increased to $2.8 billion from $2.66 billion and the 6% comp increase the company reported was against an easy prior year comparison when comps declined 11.5%. Online sales through jcp.com were $249 million for the quarter, up 16.7 % versus the same period last year.

New York -- The Mall at Bay Plaza, New York City’s first enclosed fashion mall in over 40 years, officially opens on Aug. 14.

Smithfield, N.C. – Home South, a specialty home furnishings chain operated by Carolina Pottery, is opening a 30,000-sq.-ft. store in the Rock Hill Galleria shopping center in Rock Hill, South Carolina, in the fall. Rock Hill Galleria is anchored by Belk, Sears and J.C. Penney, plus offers a variety of specialty stores including Victoria’s Secret, Aeropostale, Hot Topic, Yankee Candle, rue21, Kay Jewelers and Bath & Body Works.

Plano, Texas -- J. C. Penney Company will open its first-ever store in Brooklyn, further increasing its New York City footprint, on Aug. 29. The all-new 124,000-sq.-ft., single-level store, located in Gateway Center, will provide a look at Penney's updated store model, which includes a new footwear format.  

J. C. Penney is expanding its New York footprint with the opening of its first-ever store in Brooklyn. The store will have design elements and innovative features not found in any of its other stores, according to the retailer.