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JCPenney Co.

  • Six reasons why the RILA board just got stronger

    Photo: Marvin Ellison, CEO, J.C. Penney

  • A surging J.C. Penney to re-enter category it left 30 years ago

    As more millennials enter the real estate market and a rising number of homeowners invest in updating their homes, J.C. Penney is re-entering the appliance business.

    The retailer announced that it will introduce a leading assortment of major appliances in 22 pilot stores beginning Feb. 1. Backed by customer research that reinforces the company’s decision to enter the appliance market, the pilot is one of several strategic initiatives aimed at improving its home department sales productivity, the company said.

  • J.C. Penney taps former Home Depot vet to head up stores

    J.C. Penney Company appointed Joe McFarland as executive VP of stores, effective immediately, succeeding Tony Bartlett.

    McFarland, similar to J.C. Penney CEO Marvin Ellison, is a Home Depot veteran. He worked at the home improvement giant for over 20 years, most recently as president of its Northern and Western Divisions, where he was responsible for the sales and operations of up to 800 stores in 24 states. McFarland began his career at the chain as a sales associate.

  • Penney taps former Home Depot vet to head up stores

    J.C. Penney Company appointed Joe McFarland as executive VP of stores, effective immediately, succeeding Tony Bartlett.

    McFarland, similar to J.C. Penney CEO Marvin Ellison, is a Home Depot veteran. He worked at the home improvement giant for over 20 years, most recently as president of its Northern and Western Divisions, where he was responsible for the sales and operations of up to 800 stores in 24 states. McFarland began his career at the chain as a sales associate.

  • Lowe’s delves deeper into VR space

    Photo: Lowes Project Tango app shows where a virtual refrigerator might fit in your kitchen. Image Credit: Google

  • Top 10 Women in Tech

    If a “leader” is someone who knows how to take charge, achieve goals and inspire others along the way — even in the most trying of circumstances — then the women featured in this special section are leaders in every sense of the word. They have toiled and proved their mettle — and smarts — in a field that traditionally has not been all that female-friendly: technology.

  • Retale envisions virtual showroom app

    The Oculus Rift virtual reality (VR) headset is slowly gaining popularity with retailers as a customer engagement tool, and an industry vendor is hoping to capitalize on the trend.

    Location-based mobile platform Retale is releasing Retale Virtual Reality (VR) for Oculus Rift this year. Designed to be a VR, location-based shopping companion, it will provide an immersive, 3D environment where customers can shop context-based local offers.

  • Holiday scorecard: Winners, losers and those in between

    In what was arguably one of the strangest holiday season in recent memory – for a variety of reasons – retailers have reported a variety of results ranging from impressive to outright awful.

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