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JCPenney Co.

  • A ‘Penney’ for your thoughts…

    There has been a lot of chatter in our industry circles — really, everywhere — about the recent big announcement from J.C. Penney CEO Ron Johnson regarding the iconic brand’s plans for the future. Anyone who’s visited a J.C. Penney lately — present company included — can see the brand needs to make some changes. They’ve been losing traction to competitors like Target and Kohl’s in recent years, and, in my opinion, have had some trouble defining themselves in a fairly crowded and competitive segment. Similar to the issues facing Sears, J.C.

  • J.C. Penney stands behind Ellen DeGeneres despite protest from conservative group

    New York — J.C. Penney Co. on Friday said it fully backs its partnership with the popular television star and comedian Ellen DeGeneres. Its support comes after One Million Moms, an extension of the conservative American Family Association group, asked the retailer to dump DeGeneres as a spokeswoman because she is a lesbian.

  • Apple taps head of U.K. retailer Dixons to replace Johnson

    New York City -- Apple Inc. has hired John Browett, CEO of Dixons Retail PLC, the United Kingdom’s largest consumer-electronics retailer, to lead its retail store division. The appointment marks the end of a seven-month search to replace Ron Johnson, who left the world’s most valuable technology company last year to become CEO of J.C. Penney Co.

  • Apple bites off European retailer for new leadership

    CUPERTINO, Calif. — Apple Monday named a replacement for former retail head Ron Johnson, who left the company last year to become CEO of JCPenney. The company announced that John Browett will join the company as SVP retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world, the company said in a press release.

  • EDLP: It’s not as easy as Walmart makes it looks

    JCPenney got a lot of love this week from investors and the media after the company’s senior leadership unveiled a simplified pricing and promotional strategy that sounded an awful lot like another well-known retailer’s success formula.

  • J.C. Penney pins future on new, three-tiered pricing strategy and in-store shops

    New York City -- Ron Johnson, CEO of J.C. Penney, unveiled his hotly anticipated vision for the chain’s future on Wednesday. The chain is looking to transform itself and the entire department store shopping experience with a three-pronged pricing structure, far less promotional clutter, and in-store shops (as many as 80 to 100) within its stores.

    Called the "fair and square" pricing strategy, the new model is designed to offer appealing initial prices that are not confused by multiple promotions, deep discounts and daily sales. 

  • Nanette Lepore brings teen fashion to JCPenney

    PLANO, Texas and NEW YORK — JCPenney announced that it has partnered with fashion designer Nanette Lepore to bring her first teen-focused line to its stores. Inspired by her teenage daughter, the line "l'amour nanette lepore" will be available exclusively at JCPenney and will debut as its own distinct shop beginning February 2013.

  • Macy's: Martha Stewart, JCP deal not 'a good thing'

    NEW YORK — A New York state Supreme Court filing on Monday disclosed that Macy’s Inc. is suing Martha Stewart Living Omnimedia Inc. for breach of contract after Martha Stewart set up a new deal last December with JCPenney to sell products at its stores.

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