JCPenney Co.

Charleston, W.Va. -- Cleveland-based Forest City Enterprises announced that found new upscale women’s retailers have joined the company’s Charleston Town Center property, located in Charleston, W.Va.

White House | Black Market, Coach, Sephora and Francesca’s Collections will open spring 2012. The center will undergo an expansive renovation, incorporating aesthetic updates to both the interior and exterior of the property.

Northridge, Calif. -- Chicago-based General Growth Properties said Monday it will update its Northridge Fashion Center property, in Northridge, Calif., by modernizing and enhancing both the interior and exterior of the shopping center.

Renovations to the property launch in February and include new flooring, new interior and exterior dining areas, revamped color palette and lighting, a re-invented Macy’s Court with a Cyberlounge, a new Children’s Play Area, and updated entrance façade, way-finding signage and lighting.

New York City -- J.C. Penney has dropped its plans to open a store in the Kress Building downtown Seattle, according to The Seattle Times.

The chain signed a lease last May for two-thirds of the building, but the space is now being shopped around for sublease, the report said.

"This had nothing to do with Seattle or the location. The timing just did not match up with their new CEO," Seattle Pacific Realty broker Elizabeth Best, who is representing J.C. Penney in its search for a sublease tenant, said in the report.

Ron Johnson isn’t afraid of making waves. Just as my page-neighbor Jeff Green suggested in his latest column, “A Penney for your Thoughts,” the Apple-CEO-turned-JCP-chief is keenly focused on reinventing a department store dinosaur into a sleek, well-oiled retail machine. And if that means reneging on prior deals, so be it.

New York City -- The popular television talk show host and comedian Ellen DeGeneres said she was “proud and happy” that J.C. Penney remained committed to her after One Million Moms asked the retailer to dump her as a spokesperson because she is gay.

The group, a division of the conservative American Family Association, warned they would boycott J.C. Penney stores if the chain did not go along with their request.

DeGeneres addressed the issue on Tuesday at the taping of her television show. The show will air on Wednesday.

There has been a lot of chatter in our industry circles — really, everywhere — about the recent big announcement from J.C. Penney CEO Ron Johnson regarding the iconic brand’s plans for the future. Anyone who’s visited a J.C. Penney lately — present company included — can see the brand needs to make some changes. They’ve been losing traction to competitors like Target and Kohl’s in recent years, and, in my opinion, have had some trouble defining themselves in a fairly crowded and competitive segment. Similar to the issues facing Sears, J.C.

New York — J.C. Penney Co. on Friday said it fully backs its partnership with the popular television star and comedian Ellen DeGeneres. Its support comes after One Million Moms, an extension of the conservative American Family Association group, asked the retailer to dump DeGeneres as a spokeswoman because she is a lesbian.

New York City -- Apple Inc. has hired John Browett, CEO of Dixons Retail PLC, the United Kingdom’s largest consumer-electronics retailer, to lead its retail store division. The appointment marks the end of a seven-month search to replace Ron Johnson, who left the world’s most valuable technology company last year to become CEO of J.C. Penney Co.