-
J.C. Penney expanding in-store digital experience
Plano, Texas -- J.C. Penney Co. said Monday it is expanding its in-store digital presence by rolling out the Findmore smart fixture to more than 120 stores across the United States.
The kiosk fixtures feature 42-inch touch screens that link store customers to J.C. Penney’s website. They also provide inventory information and scan bar codes on in-store items to give shoppers additional product information and features,
-
J.C. Penney launches in-store Modern Bride shops
Plano, Texas -- J.C. Penney Company has launched a new exclusive concept, Modern Bride, in its stores and online.
The concept, a collaboration with Conde Nast, is designed to cater to today's bridal customer. Located in the rear of the fine jewelry department to provide an intimate customer experience, the Modern Bride in-store shops are detailed with their signage, distinctive fixtures, in-case lighting, displays and packaging, along with specially trained associates.