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JCPenney to roll out several new brands; open 20,000-sq.-ft. in-store home shop
NEW YORK — JCPenney executives laid out further details of their strategy going forward during the chain’s quarterly conference call with investors. The call followed the release of JCPenney’s first quarter results, when it reported a worse-then-expected loss of $163 million, and a 19% drop in same-store sales.
JCPenney said it would launch a new private label apparel brand, jcp, for both men and women. The brand is set to debut in August.
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DSW to open at Capital City Mall
Harrisburg, Pa. -- Philadelphia-based Pennsylvania Real Estate Investment Trust said that DSW will open a 17,400-sq.-ft. store at Capital City Mall in Camp Hill, Pa.
To accommodate the footwear and accessories retailer, PREIT said that 5,000 sq. ft. of retail space is being added to the mall. A 2013 opening for DSW is anticipated.