JCPenney Co.

NEW YORK— The ax has fallen at JCPenney. The company on Thursday laid off 600 workers from its corporate headquarters Plano, Texas, as its looks to streamline its business model amid a major reinvention of the business. The staff reduction, which equaled 13% to 14% of the headquarters staff, did not include any senior executives, according to The New York Times.

BOSTON — A study conducted by Brodeur Partners has unveiled the most relevant retailers in the United States.

Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?

New York -- The ax has fallen at J.C. Penney Co. The company on Thursday laid off 600 workers from its corporate headquarters Plano, Texas, as its looks to streamline its business model amid a major reinvention of the business. The staff reduction, which equaled 13% to 14% of the headquarters staff, did not include any senior executives, according to The New York Times.

Boston -- Amazon.com is America's most relevant retailer, followed by Target, according to Brodeur Partners’ Retail Relevance Top 10 ranking. The study asked shoppers to look at 21 of the nation's top retailers and select the "most" and "least" personally relevant retailer in four specific areas: practicality, values, sensory appeal and social appeal.

Sandusky, Ohio -- Youngstown, Ohio-based The Cafaro Co. said Tuesday that cosmetics retailer Ulta will open a store at its Sandusky Mall property, located in Sandusky, Ohio.

Ulta’s new 11,000-sq.-ft. store is slated to open in the fourth quarter, bringing the Pavilion section of the complex to 100% occupancy.

The 1+ million-sq.-ft. mall is anchored by Macy’s, Elder-Beerman, Sears, J.C. Penney, Target and Dick’s Sporting Goods, and features more than 90 other specialty shops. 

New York -- Target Corp. on Monday named Jeffrey Jones as executive VP and chief marketing officer, effective immediately. He succeeds Michael Francis who left the company in October to join J.C. Penney.

J.C. Penney is in the very beginning of its transformation. But the first component of the strategy — a new pricing model that jettisoned hundreds of promotions in favor a three-tier model — in already in place. And not surprisingly, experts are weighing in.