J.C. Penney CEO seeks customer feedback

New York -- J.C. Penney chairman and CEO Ron Johnson on Monday sent out an email to the chain’s customers detailing how it is returning to the pricing policies its founder James Cash Penney intended.



"While you will see many changes, you can rest assured that we'll never lose sight of our founder's values," Johnson wrote. "When James Cash Penney built his first retail stores over a century ago, he called them 'The Golden Rule,' because treating customers with respect was his highest priority."



Johnson also described some of the changes going on in the company’s stores.

“We've also made it easier to return items, we're bringing in more great brands, adding excitement to our presentation, offering free back-to-school haircuts for kids, and much more. Basically, we're putting you and your family first, trying to give you new reasons to smile every time you visit a jcpenney store,” he wrote.



Johnson asked customers to personally tell him how the company is doing and to share ideas they might have to help performance. He included an electronic “I’d like to hear from you” link at the end of the email.