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J.C. Penney to leave Martha Stewart label off certain lines
New York -- J.C. Penney will leave the Martha Stewart name off some of its upcoming décor and housewares lines despite the pair’s multi-million dollar partnership, according to a Tuesday report by the New York Post.
Citing unnamed sources, The Post said that while the Martha Stewart name will appear on window treatments, the brand will be mostly missing from key categories such as bedding, linens and kitchenware.
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Sales events to make a comeback at J.C. Penney
New York -- J.C. Penney is changing course on its no-sales policy. It was just one year ago that the retailer, amid much fanfare, announced it was nearly eliminating sales events from its stores in favor of a three-tier pricing strategy and everyday low pricing. But on Monday the Associated Press reported that J.C. Penney is not only bringing back sales promotions to its stores, but will also add price tags or signs for approximately half of its merchandise that will show the "manufacturer's suggested retail price" next to J.C.