Instacart

New printing techniques, sizes allow for greater options.

Whether it’s a high-end specialty store or a big-box discounter, flooring can go a long way toward setting the right mood — and making shoppers feel comfortable. “It’s naturally innate in us to look down at the ground,” said Nathan Lee Colkitt, CEO, Colkitt&Co., an architectural firm with offices in San Diego and New York City. “If we get the lay of the land, we feel safer and more comfortable.”

In retail, as in life, experience is everything. Whether it’s online, on a smartphone or in the store, it really doesn’t make a difference. A bad experience will turn off customers, while a good one will build brand advocates. It’s always been like that, of course. But today’s technology-enabled shoppers have changed the rules of the game by upping the stakes considerably.

What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.

San Francisoco -- Westfield announced that its Westfield San Francisco Centre is unveiling new culinary and retail offerings such as British casual sportswear retailer Burberry Brit, Red Valentino, Italian fashion house Gucci, the Christmas Treasure pop up holiday shop, celebrity chef Martin Yan’s M.Y. China, Godiva Truffle Bar and more.