Instacart

Crowdsourced grocery delivery provider Instacart is already putting the $44 million in funding from big name Silicon Valley investors that it received a little more than a week ago to good use. The company has this week launched its one-hour grocery delivery service in Denver and Atlanta.

Crowdsourced grocery delivery provider Instacart is expanding its same day and one-hour service to new markets after receiving $44 million in funding from some big name Silicon Valley investors.

New York -- Instacart, the same-day grocery delivery service, has raised $44 million in a funding round led by Andreessen Horowitz.

The San Francisco startup currently operates in San Francisco, San Jose, Los Angeles and seven other U.S. cities. With its new funding, it Instacart expects to expand into 17 cities by the end of 2014.

Instacart said it launched its same day grocery delivery service in the Los Angeles area this week as part of a nationwide rollout to urban markets.

In late March, the company began offering its service in the New York area. Instacart employs a crowd-sourced business model which matches grocery orders with personal shoppers who deliver products using their own vehicles in as little as one hour.

Residents of the Washington, D.C., metro area can now have products ordered from supermarket operator Harris Teeter delivered within the hour following Instacart’s entry into the market.

Instacart’s network of personal shoppers began delivering items ordered from Harris Teeter on Feb. 11. The service provider expects to add other retailers in the coming weeks which would allow shoppers to combine items from multiple stores in a single order and have them delivered in as little as one hour.

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Instacart, a service that delivers groceries from multiple local stores within an hour, has expanded its footprint to include independent supermarket Berkeley Bowl as well as Costco to its grocery store lineup just in time for the holiday season.

The company’s Berkeley and Oakland customers can now mix items from Whole Foods, Safeway, Costco and Berkeley Bowl into one order and have them delivered the same day.

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