-
Hudson’s Bay Company improves print promotion ROI
Toronto -- To help increase profitability, Hudson’s Bay Company (HBC) launched a promotion optimization initiative in Canada to improve the ROI of its flyers, or newspaper ads. HBC worked with Saferock to develop the solution, which uses sophisticated analytics to analyze millions of records each week.
-
NRF exec chairs new benefits coalition
Washington, D.C. - A broad-based group of organizations including large and small employers, pharmacy benefit managers, providers, health benefits advisers and health plans from across the country have launched the Affordable Health Benefits Coalition (AHBC). The Coalition’s main priority is advancing policy ideas that it says will help people obtain more affordable health coverage.