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Promotional Rescue
Hudson’s Bay measures incremental ROI of printed offers
Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.
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HSN appoints TPG Capital advisor to board
St. Petersburg, Fla. -- HSN has appointed Matthew Rubel, senior advisor with TPG Capital, to its board of directors.
Rubel previously served as chairman, president and CEO of Collective Brands, where he worked from 2005-2011. Before that, his executive roles included serving as president and CEO of Cole Haan from 1999 to 2005, as well as serving as executive VP of J. Crew Group and CEO of Popular Club Plan.
