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Hudson’s Bay names chief marketing officer


Toronto -- Hudson’s Bay Company has appointed Michael Crotty as executive VP, chief marketing officer, Hudson’s Bay and Lord & Taylor. He will be responsible for the overall marketing strategy for Hudson’s Bay and Lord & Taylor.

Crotty has more than 25 years multichannel retailing and brand management marketing experience For the last 10 years, he has held progressively senior positions at Bergdorf Goodman, Neiman Marcus and, most recently, Nordstrom.

In other appointments, Hudson’s Bay named Russ Hardin as senior VP, chief creative officer, Hudson’s Bay and Lord & Taylor.

Hardin has strong domestic and global branding experience with such luxury and mid-tier retailers as Saks, Avon Products, Lord & Taylor and, most recently, Kohl's Department Stores, in addition to running his own brand development agency. In his new role, Hardin will be responsible for building all creative elements for Hudson’s Bay and Lord & Taylor, as well as the leadership of social media, PR and events.

Crotty and Hardin will be based in both Toronto and New York, with teams in both markets supporting their respective banners.

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