HSN, Inc.

HSN may have been a pioneer in using TV as a shopping channel, but the retailer is using emerging technology to become a much broader enterprise. As HSN CEO Mindy Grossman detailed during a keynote session at last week’s Internet Retailer conference in Chicago, this is not your mother’s HSN. Not by a long shot.

“We’re engaging consumers away from TV,” said Grossman. “There is a dramatic transformation of the consumer. They are being reshaped by technology, social networks and mobility.”

CHICAGO, Ill. — Mercent, a leading technology company that enables retailers to reach and convert more shoppers online, has signed a strategic partnership with Shop.com, the e-commerce arm of Market America. 

This latest partnership expands Mercent’s portfolio of online shopping destinations supported by its SaaS platform and offers leading retailers the ability to market and sell to millions of consumers on the Shop.com third-party marketplace.

St. Petersburg. Fla. – HSN has promoted former executive VP and CFO Judy Schmeling to the new position of CEO and CFO. In her new role, she will be responsible for supply chain operations and customer care functions in addition to continuing her responsibility for finance and IT. Schmeling will oversee these areas for both the HSN and Cornerstone brands.

ST. PETERSBURG, Fla. — Interactive multichannel retailer HSNi has promoted Judy Schmeling to COO and CFO. Schmeling has served as HSNi's EVP and CFO since 2001. In her new role, she will be responsible for supply chain operations and customer care functions in addition to providing ongoing leadership for finance and information technology. 

Omaha, Neb. -- Apparel and home-décor retailer Gordmans said Tuesday it has appointed Geoffrey Ayoub as senior VP planning, allocation and analysis.

Ayoub joins Gordmans from EDCON, a South African-based retailer operating over 1,000 stores in multiple retail formats throughout five countries. At EDCON, he served as chief planning officer responsible for all aspects of merchandise planning, allocation, replenishment and merchandise analysis.

ST. PETERSBURG, Fla. — HSN has partnered with HGTV to launch HGTV Home Outdoor Living, only at HSN. Launching across HSN and HGTV's multiple platforms on March 19, HGTV Home Outdoor Living will redefine the outdoor living retail landscape with top HGTV experts appearing on HSN, including Designer John Gidding, star of Curb Appeal.  The HGTV experts will offer advice and showcase an assortment of high-quality, HGTV-curated, outdoor products, including exclusive HGTV Home branded items. 

PHILADELPHIA — The Pep Boys – Manny, Moe & Jack has announced that Robert Rosenblatt and Andrea Weiss have joined its board of directors. With these appointments, Pep Boys has increased the current size of its board from seven to nine directors.

ST. PETERSBURG, Fla. — HSN has named two key executives to its corporate leadership team. Bill Brand, formerly EVP programming, marketing and business Development at HSN, was promoted to chief marketing and business development officer for HSNi, and Andy Sheldon, formerly EVP of TV, live events and creative at HSN, was named chief creative officer for HSNi, and General Manager of HSN Productions.