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Google exec joins Havertys
Atlanta — Kathy Daly-Jennings, who most recently served as head of industry, retail vertical for Google, has joined Havertys as senior VP, marketing. She will replace Thomas P. Curran, who will retire at the end of June 2014, and report to Richard D. Gallagher, executive VP, merchandising.
Prior to Google, Daly-Jennings held marketing leadership positions at The Home Depot and The Coca-Cola Company.
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ECRM: Retail circular advertising trends, May 2014
ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains. Walmart experienced a 90.1% increase in ads per circular, largely due to a reduction in the number of circulars from 10 in May 2013 to six in May 2014. Despite this decrease, overall page count remained fairly stable. These fewer, lengthier circulars were the result of an increased willingness to promote a number of categories within one circular. Eight of last May’s 10 circulars consisted of four pages or fewer.
