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Walmart tops list of most valuable U.S. retail brands; Macy’s, Amazon biggest risers


Dayton, Ohio -- Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand. The discounter’s brand value is put at $141 billion (up 1% from the 2012 report.). By comparison, the second-highest ranked U.S. brand, Target Corp., has a value of $25 billion. The Home Depot is solid at number three, with a brand value of nearly $23 billion.

The “Best Retail Brands 2013” report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands in countries around the globe. The U.S. brands are valued in collaboration with Interbrand Design Forum, Dayton, Ohio.

While the top three U.S. brands remain unchanged from last year, there were some significant changes in the rankings. Macy’s was the biggest riser, increasing brand value by 62% and moving up nine spots on the list to number 40. also made strides, moving up to number four on the list, growing brand value by 46%.

Best Buy fell out of the top 10 for the first time in the five years that Interbrand has ranked the brands, with a brand value decline of 52% (it was No. 13 on the list.). Other electronic retailers that dropped were GameStop (No. 26, with a value decline of 29%) and Radio Shack (No. 47, with a value decline of 26%).

Three brands — Express, Cabela’s and Anthropologie — joined the list this year, while Toys “R” Us, Abercrombie & Fitch and Advance Auto Parts fell out of the ranking.

“The brands that make our list define the retail ecosystem and determine where it’s going,” said Justin Wartell, managing director, Interbrand Design Forum. “Their relevance combined with the influence of new brands with unique business models brings the evolving world of retail into focus — interconnected, immediate, always on, dynamic, memorable and sometimes unexpected.”

Here are the top 10 U.S. retail brands:

  1. Walmart (Brand value: $141 billion)

  2. Target ($25 billion)

  3. The Home Depot ($22.9 billion)

  4. Amazon ($18.6 billion)

  5. CVS/pharmacy ($15.9 billion)

  6. Coach ($14.6 billion)

  7. Walgreens ($14.4 billion)

  8. Sam’s Club ($13.5 billion)

  9. eBay ($10.9 billion)

  10. Nordstrom ($10.1 billion)

Looking beyond the United States, the following brands took the top spot in their respective countries:

  • Lululemon (Canada)

  • Oxxo (Mexico)

  • Natura (Brazil)

  • Tesco (U.K.)

  • Carrefour (France)

  • Aldi (Germany)

  • Uniqlo (Japan)

  • Suning (China)

  • FairPrice (South East Asia, Singapore)

  • Lotte Department Store (Korea)

  • Woolworths (Australia)

Visit to download the full report and rankings.

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