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Metrics in the Matrix: Maximizing digital ad spends for retailers
By Hyaat Chaudhary, CEO, Carbon Media Group
At a time when the traditional separation between online and brick-and-mortar retailers is blurring, brands need to be smarter to win on the digital front. The ability to establish a presence online — and to capitalize on digital marketing and promotions driven by social media and other online tools — is no longer a luxury: it is a necessity.
