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ECRM: Retail circular advertising trends, November 2013
ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics. For the month of Nov., however, the toy retailer completely reversed course with year-over-year increases in page count and ads per circular accompanied by a very minor decrease in ads per page.
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Old Navy signs into Orange Plaza in Middletown, N.Y.
Purchase, N.Y. — Old Navy has taken a 13,500-sq.-ft. space in Orange Plaza, an 815,000-sq.-ft. power center in Middletown, N.Y., according to National Realty & Development Corp.
A Wal-Mart Supercenter, Kohl’s Department Store, Burlington Coat Factory, Marshalls, Bed Bath & Beyond and The Home Depot anchor the center. Orange Plaza draws shoppers from a 25-mile circle including the Hudson Valley and areas in Pennsylvania and New Jersey.