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Target tops among retailers in this key area
Target Corp. leads other retailers when it comes to reaching and attracting qualified talent. The discounter ranked the highest (at No. 26) among Fortune 500 retail-ers for employment branding in a study by global talent solutions com-pany WilsonHCG. Target was followed by Publix (No. 42), The Home Depot (No. 50), Walmart (No. 64), Nordstrom (No. 77) and Whole Foods Market (No. 115). No retailer cracked the top 10, which was led by Gen-eral Electric, Johnson & Johnson and AT&T. -
Pinterest expands ‘search advertising’
Pinterest is taking its search program to the next level. The social media site now offers Search Ads, a feature that enables retailers to run ads as “pinners” type keywords into the search bar. The program, which started as a limited test, is now comprised of a full suite of features, including keyword and shopping campaigns that are shown in search results, as well as new targeting and reporting options, Pinterest’s head of global sales, Jon Kaplan, said in the company’s blog.

