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  • Fitbit gets stylish with designer Tony Burch

    Fitbit has announced a relationship with Tory Burch to develop a collection of accessory wristbands and necklaces for Fitbit Flex. The Tory Burch for Fitbit accessories collection will include pendants, bracelets and wristbands designed to hold the Fitbit Flex tracker, transforming the activity tracker into a chic accessory for work or weekend, day or evening.

  • Former MasterCard execs to sit on biometrics company board

    NXT-ID, a biometrics company focused on the growing m-commerce market, has elected former MasterCard executives Lawrence Flanagan and Ken Moy to its newly formed board of directors. The appointments align with the company's roll-out and 2014 launch of the Wocket, a next generation biometrically secure wallet.

  • For eight-in-10 consumers, value is key

    Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

    A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

  • Google launches Shopping Express pilot

    San Francisco -- Google made a quiet announcement on Friday that it is officially launching the pilot of its Google Shopping Express program, which features online delivery initially in the San Francisco Bay area.

    In a notice on the company’s website, Google Shopping Express product management director Tom Fallows described the program as a “new experiment,” one that offers “a local delivery service that we hope will make it possible for you to get the items you order online the same day, and at a low cost."

  • Survey: Aldi only grocer to have loyal Facebook following

    Batavia, Ill. -- Survey results released Wednesday by Facebook marketing firm LoudDoor found that discount grocer Aldi USA ranked fifth on a list of the top 20 companies with the most loyal fans. No other grocery retailer was included on the list, which tracks every major brand on Facebook and how likely those brands' fans are to recommend them to friends or colleagues.

    Other companies ranked in the top five include Google, Facebook and Walt Disney World.

  • Cache.com engages SLI Systems to implement site search

    San Jose, Calif. -- SLI Systems said Wednesday that Cache has implemented its full-service Learning Search solution for Cache.com, resulting in an 88% increase in the conversion rate among site search users.

    The company, said SLI, has also seen a 42% increase in site search usage by its online visitors, driving more sales and revenues.
     

  • Canadian Tire opens a digital lab

    Toronto -- Canadian Tire has opened a digital development lab in Communitech, a start-up incubator that is home to some 100 startups and small businesses along with such “strategics” partner companies as Google Inc. and Intel Corp.
     
    Communitech supports tech companies at all stages of their growth and development in the commercialization of innovative technologies.

  • Survey: Subway, Google and Target tops in ‘social currency’

    New York -- Subway, Google, and Target, took the top three spots in “Social Currency Impact Study 2013” from global consulting firm Vivaldi Partners.

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