California grocer Gelson’s optimizes price and promotions with AIA specialty supermarket chain in Southern California is managing the challenges of inflation and an expanding inventory with artificial intelligence (AI). First Look: Gelson's opens sleek West Los Angeles locationUpscale Southern California grocer Gelson’s has opened the doors to its newest location. Gelson’s to debut new store format — at EV charging stations Gelson’s is launching a new convenience concept. Gelson’s names CEO Gelson’s named a new chief executive officer and also announced leadership promotions.