November was a landmark month for the direct-to-consumer health care apparel company Figs. The brand opened its first-ever retail store at Century City Mall in Los Angeles, and shared plans for a second, much larger location in Philadelphia's Rittenhouse Square neighborhood next year.
Based in Los Angeles, Figs was founded in 2013 with the mission of offering health care professionals an alternative of stylish, comfortable scrubs to traditional workwear. Eight years later, the company went public. In 2022, Figs generated more than $500 million in net revenues, almost exclusively online.
After years of online success, the brand has now entered the retail space. To learn more about Figs’ brick-and-mortar strategy and future expansion goals, Chain Store Age spoke with company CEO and co-founder Trina Spear.
(This interview has been edited for length and clarity.)
What led to this decision to enter the brick and mortar space?
Having an online experience is super important, but also so is having an in-store experience that really feels good, where you can try on the product and experience it and also connect with others. Events and programming, which we're going to have at our stores, is really important.