First Look: Gelson's opens sleek West Los Angeles location
Upscale Southern California grocer Gelson’s has opened the doors to its newest location, which features a pizza bar, café and bakery and more.
The store, at 12121 West Olympic Boulevard in West Los Angeles, is Gelson's 28th full-service Gelson’s location and anchors West Edge, a mixed-use development that is currently still under construction. Designed by Shook Kelley, the new 33,000-sq.-ft. store outpost boasts a modern design and community-focused amenities.
Featuring polished concrete floors and hanging pendant lights, the space is accented with geometric metal shapes, light wood slats and an abundance of playful wall art. The color palette is based on the Gelson’s logo with a spectrum of dark caramel, mahogany and taupe, accented by creams and blue-greens.
“The demand has long existed for Gelson’s in West L.A., and we are excited to be the grocery anchor in this new mixed-use development,” said Gelson’s President & CEO John Bagan. “We have carefully grown the Gelson’s brand for more than seven decades. This is a long-awaited milestone for us which we look forward to celebrating with the local community.”
Beyond its standard grocery sections, the new Gelson’s features serviced deli, meat/seafood, produce cutting/juicing and floral sections. It also houses a self-serve salad bar, hot food and soup bar, poke bar and dedicated wine and cheese section.
The West L.A. location also centers on food and beverage as part of its shopping experience. A sleek wine & sushi/tapas bar serves as a communal hub, distinguished by a quartz counter and contemporary furniture as well as an outdoor patio. A Wolfgang Puck Express build-your-own pizza bar and a café & bakery is complete with indoor and outdoor patio seating.
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(Photo courtesy of Gelson's) -
(Photo courtesy of Gelson's) -
(Photo courtesy of Gelson's) -
(Photo courtesy of Gelson's) -
(Photo courtesy of Gelson's)
"The opening of Gelson’s is an exciting milestone at West Edge as our first retailer,” said Matthew Hines, director at Hines, the developer of the West Edge complex. “Here at West Edge, we are creating an inviting and diverse community in this untapped area of West LA. Gelson’s will provide residents and visitors with convenience and a variety of high-quality offerings that will enhance the experience of West Edge.”
The West L.A. location isn’t the end of Gelson’s local expansion. In late September, the grocer announced it would be partnering with electric vehicle-charging station developer Rove to provide food and beverage services at its new charging stations. Rove plans to build six locations in Southern California beginning this year, with 20 stations planned by 2026.