Gartner

NORWALK, Conn. — LogicSource, a sourcing solutions firm owned by Bain Capital, has appointed Sam Vail to the newly created GM spot for its OneMarket technology division. Vail will be responsible for driving OneMarket’s “Concept-to-Customer” solutions strategy, product marketing and business development.

Jonathan Dall has joined sourcing solutions firm LogicSource as chief sales officer, a new position for the Norwalk, CT., based company owned by Bain Capital.

It doesn’t take a rocket scientist to figure out what the media thinks is the “next big thing” in our industry. It seems like everywhere I look, there’s another article about new mobile shopping initiatives and retail-related smartphone apps.

By Peter Leith, [email protected]

New York -- Although the adoption of social media by sales, marketing and customer service departments continues to grow rapidly, by the end of 2012, only 50% of Fortune 1000 companies will receive a worthwhile return on investment from their social customer relationship management (CRM) initiatives, according to Garner.

By Vivek Venugopalan, Blog.wipro.com/tag/vivekv

By Kiran Kumar MN, [email protected]

By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment

By Katrina Gosek, [email protected]

By Steve Dispensa, [email protected]

Escalating IT security threats and strengthening regulatory requirements have driven adoption of two-factor authentication among retailers to unprecedented levels. In an effort to stave off increasingly virulent attacks and meet PCI DSS mandates, many retailers have deployed security tokens, like RSA’s SecurID, to secure access to their corporate network and the sensitive customer and payment data it contains.