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Gartner

Make your holiday mobile strategy ring the registers
By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment
Not All Customer Experiences Are Created Equal
By Katrina Gosek, [email protected]

Are Your Security Tokens Really Secure?

By Steve Dispensa, [email protected]

Escalating IT security threats and strengthening regulatory requirements have driven adoption of two-factor authentication among retailers to unprecedented levels. In an effort to stave off increasingly virulent attacks and meet PCI DSS mandates, many retailers have deployed security tokens, like RSA’s SecurID, to secure access to their corporate network and the sensitive customer and payment data it contains.
Focus on: Innovation

NRF Show Preview

NRF Convention: Influential Demographics

The annual NRF Convention attracts retailers from around the globe. Here is a breakdown of the attendees by job titles:

NRF’s BIG-gest Show Yet

Phone apps rake in $6.2B

Focus On: Four key innovative IT solutions

Gartner acquiring AMR Research

Gartner report ranks NCR global leader in retail infrastructure support

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