First Insight

Rue21 is creating assortments based on customer buying behavior.

Mall retailers have long considered women to be their primary shoppers, but all that might be about to change.

A Finnish design company known for its original prints and colors is combining social media and predictive analytics to step up its product designs.

Justice is putting its predictive analytic models to work in a new way.

BJ's Wholesale Club will leverage predictive analytics and machine learning to assist with buying decisions.   The warehouse club operator will begin using First Insight’s consumer-driven predictive analytics. The tools are designed to help BJ’s make design and buying decisions on the broad spectrum of products offered in its warehouse clubs.   

The brand best known for its smiling pink whale logo is improving pricing, design and buying decisions by using an innovative data source.   By partnering with First Insight, Vineyard Vines will leverage the company’s online social engagement tools to gather real-time product pricing and sentiment data from its customers. This information will then be analyzed by First Insight’s predictive models.   

When Chico’s FAS wanted to put the “customer’s voice” into the merchandise it designs, it took a bold step — and tapped social media.