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First Insight

  • Home decor brand bolsters offering through predictive analytics

    With increased competition in the home furnishings category heats up, Pier 1 Imports wants to feature better assortments and pricing decisions to attract and retain shoppers.   The retailer is adopting a new predictive analytics solution from First Insight, which is designed to help it make quicker and more accurate design, buying and pricing decisions, as well as evaluate opportunities for new product launches.   

  • Global retailer in new agreement with First Insight

    At a time when consumers have been trained to hold out for the sale, lingerie retailer Etam has entered into a partnership with First Insights designed to empower the brand to get the product and price right the first time.       

  • Early holiday survey finds retailers bullish

    Although it’s only August and the pendulum has plenty of time to swing in the other direction, retailers are feeling optimistic about the upcoming holiday season.   That’s according to a report by Fung Global Retail & Technology and First Insight, in which more than 60% of those surveyed said they believe that holiday sales will increase compared to last year, and about 25% expect sales to increase 5% to 10%.     

  • How many promotional emails a week is too many?

    Consumers have spoken, and there is a definite number of retailer emails that crosses the line.

    According to a new survey of more than 1,000 U.S. shoppers from customer targeting technology provider First Insight, the average consumer subscribes to 2.3 retailer email lists and receives 13.1 emails a week from these lists.

  • Dick’s obtains early insight into merchandise

    Dick’s Sporting Goods is applying advanced analytics to better understand what products it should sell, and at what cost.

    Dick’s is partnering with predictive analytics solutions provider First Insight, to help make faster and more accurate decisions in the areas of product design, merchandise buying and pricing decisions on thousands of goods and designs.

  • Dick’s Sporting Goods obtains early insight into merchandise

    Dick’s Sporting Goods is applying advanced analytics to better understand what products it should sell, and at what cost.

    Dick’s is partnering with predictive analytics solutions provider First Insight, to help make faster and more accurate decisions in the areas of product design, merchandise buying and pricing decisions on thousands of goods and designs.

  • NRF says these are the people shaping retail’s future

    Lists are a good way to start a debate, depending on who is included or left off, and that is sure to be the case with a newly released compilation of the 25 individuals the National Retail Federation Foundation has included on the 2016’s List of People Shaping Retail’s Future.

  • The Limited predicts promotions

    Retailers always take a gamble when targeting promotions, and The Limited is doing its best to improve the odds. The specialty apparel retailer is using the First Insight InsightTargeting predictive analytics solution to determine which products and prices will appeal most among specific customer segments.

    InsightTargeting combines data from First Insight's real-time consumer engagements with behavioral data from CRM and social media platforms.

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