Fanatics

Boston -- Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level.

Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

J.C. Penney is launching a new online sports store that will be powered by Fanatics, an online retailer of officially licensed sports merchandise.

Fanatics operates an e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites. Now, it will provide sports fans with a selection of team apparel and merchandise at JCPenney.com, offering more than 300,000 licensed products spanning all the major sports leagues.

Plano, Texas – J.C. Penney Company is launching a new online sports store on its e-commerce site that will be powered by Fanatics, an online retailer of officially licensed sports merchandise. Fanatics, which operates the e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites, will provide fans with a selection of team sports apparel and merchandise at JCPenney.com, offering more than 300,000 licensed products spanning all the major sports leagues.

ERP solution helps online sports retailer Fanatics respond to customer demand

Retail at its core is a pretty straightforward industry. Regardless of a retailer's vertical, sales channel(s), customer base, or any other distinguishing characteristic, at the end of the day the goal is pretty much the same. Jay Omdahl, VP enterprise resource planning for online sports merchandise retailer Fanatics, sums it up succinctly: "Get the best product at the right time to the right place."

Indianapolis -- Lids Sports Group announced Wednesday that its retail division will purchase 12 stores from Fanatics Inc., comprised of nine FansEdge locations in the Greater Chicago area as well as one in Oklahoma and two Football Fanatics in Jacksonville, Fla.



The locations will be rebranded under the Locker Room by LIDS retail banner, to include region-specific storefronts such as Chicago Locker Room and Oklahoma Locker Room.  

SIDNEY, Neb. — Cabela’s Inc. announced that Scott Williams will be joining the company as EVP and chief marketing and e-commerce officer, reporting to Tommy Millner, chief executive officer.

Previously, Williams served as president of Fanatics Inc., a vertically integrated online retailer of team and league licensed sports apparel and collectibles, which he joined in 2010. While at Fanatics, Williams led business and financial results with specific emphasis on marketing, IT, business development and manufacturing.

Sidney, Neb. -- Cabela’s announced that Scott K. Williams has been named executive VP and chief marketing and e-commerce officer.

Previously, Williams served as president of Fanatics, a vertically integrated online retailer of team and league licensed sports apparel and collectibles, which he joined in 2010. Prior to that, he was a corporate VP Wal-Mart Stores from 2006 to 2010.