Fanatics

Fanatics is changing the way fans purchase their favorite team apparel and jerseys across retail channels.

Fans at home watching the 2018 Olympic and Paralympic Winter Games will be able to buy Team USA apparel with just a few clicks.

Cabela’s EVP and Chief Commercial Officer Scott Williams has been elevated to the role of president and given additional responsibilities in a move that positions him to succeed longtime CEO Tommy Millner. 

Williams will continue to report to Millner. Williams will take on additional responsibility for U.S. retail operations and all operations in Canada.

Cabela’s executive VP and chief commercial officer Scott Williams has been elevated to the role of president and given additional responsibilities in a move that positions him to succeed longtime CEO Tommy Millner.

Williams will continue to report to Millner. Williams will take on additional responsibility for U.S. retail operations and all operations in Canada.

I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: If the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill to one that doesn’t see it at all — it’s so natural it’s become instinct. This shopper lives in a world where digital doesn’t just define shopping habits — it defines the way shoppers live.

I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: if the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill, to one that doesn’t see it at all – it’s so natural it's become instinct. This shopper lives in a world where digital doesn’t just define shopping habits - it defines the way they live.

Boston -- Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level.

Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

J.C. Penney is launching a new online sports store that will be powered by Fanatics, an online retailer of officially licensed sports merchandise.

Fanatics operates an e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites. Now, it will provide sports fans with a selection of team apparel and merchandise at JCPenney.com, offering more than 300,000 licensed products spanning all the major sports leagues.