Edible Arrangements

Wallingford, Conn. -- Edible Arrangements announced the acquisition of the FruitFlowers brand, including two company stores, all e-commerce operations and a portfolio of trademarks that includes Incredibly Edible Delites, FruitFlowers  and Fruitflowers.com.

Wallingford, Conn. - Robert Price, former senior VP and chief marketing officer for CVS/pharmacy, has been named president of Edible Arrangements LLC. At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs.

Prior to CVS/pharmacy, Price's held positions with Wawa Food Markets; H-E-B Grocery Stores; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and The Monitor Company, a strategy consulting firm.

Robert Price, former SVP and CMO for CVS, has been named president of Edible Arrangements International.

The operator of more than 1,100 stores worldwide is looking to Price to help significantly grow the brand's global presence.

Wallingford, Conn. -- Edible Arrangements announced on Friday a strategic partnership with private equity firm Catterton Partners, which includes a capital investment toward expanding the Edible Arrangements brand globally. 

Terms of the transaction were not disclosed.

In addition, Edible Arrangements founder and CEO Tariq Farid said that Catterton Partners brings significant resources in areas from strategy to customer relations to supply chain management, which will accelerate the company's ability to reach new levels of growth.