Dunnhumby

GNC will be leveraging Dunnhumby’s customer-centricity solutions across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

Tampa, Fla. – Marketing enterprise management systems provider Aptaris has named Bill Morrell as VP technology. Morrell previously held IT executive positions at companies including BabyAge.com and Destination Maternity, as well as consulting roles with clients including Cadbury Adams, Nascar and DME.

Dunnhumby, a leading customer science company, has launched Dunnhumby Ventures, a seed-stage investment fund focusing on innovations in retail technology. 

Dunnhumby Ventures will serve as a support mechanism for innovators, helping to fund startup businesses that are embracing data for innovations along the consumer’s path to purchase. Dunnhumby Ventures will also provide strategic input and mentorship. Average initial investments will range from $100,000 to $500,000.

CINCINNATI, Ohio — KSS Retail, a global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries, has launched a new product that will enable businesses to efficiently harness data for more accurate forcasting.

Called PriceStrat Analyzer, the advanced business intelligence solution is designed to help the retail industry identify trends and exceptions so they can make faster, more accurate decisions about pricing and promotions. 

Boston — Raley’s Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of Dunnhumby, to develop the first grocery retailer advocacy online platform to further enhance its new loyalty program, Something Extra.

CINCINNATI — Dunnhumby Ltd.,an analyzer of brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as VP digital advertising for global partnerships. In this newly created role, Huang will lead the company’s efforts to expand their integrated suite of solutions across media - both offline (traditional TV and print) and digital (online, mobile, social), across the globe. He will be based in New York City.

Cincinnati -- KSS Retail, a division of Dunnhumby, announced that Bi-Lo Holding, the Jacksonville, Fla.-based parent company of Bi-Lo and Winn-Dixie grocery stores, has extended its business relationship with KSS Retail to include price modeling and optimization services for the Winn-Dixie banner.

You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.