Dollar General Corp.

Dollar General is looking to drive increased participation in its digital coupon program by featuring several enhanced benefits during the month of October.

New York -- Dollar General is giving major financial support to a cause that may appeal to many value-oriented shoppers.

The Dollar General Literacy Foundation announced that it has awarded over $4 million to approximately 870 schools, nonprofits and literacy organizations to enhance and support youth literacy and education across the 43 states Dollar General serves.

Dollar General is trying to launch a literacy revolution in in its home state of Tennessee.

The retailer presented a surprise check to students, teachers and administrators at H.B. Williams Elementary in White House, Tenn., for $50,000 to support literacy initiatives at the school.

"Reading is critical to a child's success in school and in life. We hope this gift will help infuse a renewed excitement about reading and strengthen the literacy programs available to the students," said Denine Torr, senior director of Community Initiatives at Dollar General.

Dollar General is upping its commitment to beauty with an expanded lineup of products and an in-store beauty magazine.

Goodlettsville, Tenn. -- Dollar General is upping its commitment to beauty with an expanded lineup of products and an in-store beauty magazine.

The retailer presented its inaugural A Day of Beauty event at the Music City Center, Davidson Ballroom, in downtown Nashville, on Aug. 8.

A familiar face has returned to lead Dollar General’s merchandising organization following the departure of David D’Arezzo who leaves the 12,000 unit retailer after serving as chief merchandising officer for 20 months.

Goodlettsville, Tenn. — A familiar face has returned to head up merchandising at Dollar General.

Dollar General said James W. “Jim” Thorpe had rejoined the company as executive VP and chief merchandising officer, effective immediately. Thorpe previously served as Dollar General’s senior vice president and general merchandise manager from May 2006 until he retired in July 2012. 

Dollar General is taking a decidedly modern approach to the age-old tradition of back-to-school shopping.