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Deloitte: U.S. holiday sales to rise 4% to 4.5%
New York -- Holiday sales are expected to climb to between $963 and $967 billion, representing a 4% to 4.5% increase in November through January holiday sales (excluding motor vehicles and gasoline) this year from last year’s season, according to the new Deloitte holiday sales forecast. The growth rate is on par with last year's 4.5% gain.
In addition, Deloitte forecasts a 12.5 to 13% increase in non-store sales. Nearly three-quarters of non-store sales result from the online channel with additional sales coming from catalogs and interactive TV. -
Why Target loves showrooming
Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.
There’s no question that showrooming, where shoppers browse products in a store and then purchase online, is a threat to retailers like Target that have a significant investment in real estate and physical stores.
However, less publicized is the fact that showrooming is also the greatest opportunity for retailers.