Deloitte

I don’t want to be a Grinch, but things aren’t looking too promising for retailers who were hoping to end the year on a holiday high note. But, before I get into more predictions on retail sales this holiday season, it might be a good idea to talk a little bit about why I’m feeling so lukewarm about the prospects for a 2013 end-of-year bonanza.

Single Touch Systems, a technology based mobile media solutions provider, has announced that its mobile messaging volume, which is a key business metric that drives revenues, has been growing at an increasingly accelerated pace.

Single Touch generates a portion of its operating business revenues by sending SMS text messages including reminder messages to customers of some of the largest retailers in the U.S. and U.K. Each message sent generates incremental revenues for Single Touch.

New York -- Holiday sales are expected to climb to between $963 and $967 billion, representing a 4% to 4.5% increase in November through January holiday sales (excluding motor vehicles and gasoline) this year from last year’s season, according to the new Deloitte holiday sales forecast. The growth rate is on par with last year's 4.5% gain.

In addition, Deloitte forecasts a 12.5 to 13% increase in non-store sales. Nearly three-quarters of non-store sales result from the online channel with additional sales coming from catalogs and interactive TV.

New York -- Shaky consumer confidence and increased efficiencies among retailers may put a damper on retailers’ holiday hiring plans, according to global outplacement consultancy Challenger, Gray & Christmas.

In its annual holiday hiring forecast, Challenger estimated that seasonal job gains will not see a significant decline from last year’s robust numbers, but they are likely to at best match the level of hiring that occurred in October, November, and December 2012.

Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.

There’s no question that showrooming, where shoppers browse products in a store and then purchase online, is a threat to retailers like Target that have a significant investment in real estate and physical stores.

However, less publicized is the fact that showrooming is also the greatest opportunity for retailers.

What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.

Robert Howard is the newest partner in the Retail and Consumer Products Group at management consulting firm Kurt Salmon.

Target’s second quarter just ended and if the dourest of back-to-school spending forecasts proves correct the company’s expectations for same-store sale growth in the range of 2% to 3% could prove optimistic and its third quarter outlook could come under pressure.