Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.
-
Mobile Payment Scorecard
Apple did not create the mobile payment market when it launched Apple Pay in September 2014.
However, Apple Pay did effectively bring mobile payment to the forefront of retailers’ omnichannel commerce strategies. Consumers are slowly starting to follow, with Deloitte data showing in-store mobile payments have increased from 5% of total in-store payments 2014 to 18% in 2015.
-
PwC: Mobile shoppers in U.S. aren’t buying
U.S. consumers are willing to use mobile devices during the shopping process, but not so much at the end.
According to a new study of 23,000 global consumers (including U.S. shoppers) from PwC, “Total Retail 2016,” only 22% of U.S. consumers make a mobile purchase at least monthly and only 26% say mobile will become a main purchasing tool for them in the future. Deloitte cites the lack of widespread tools to make mobile purchasing easier, such as buy buttons, currently available in the U.S.