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Study: Shoppers leaving national brands behind
National food, beverage and household brands continue to lose their place in Americans’ shopping carts, according to a new survey.
Deloitte’s annual American Pantry Study of more than 354 brands across 34 product categories found that nearly three in four (73%) of consumer packaged goods categories show an overall decline in their status as “must have” brands.
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Deloitte: Consumers abandon national CPG brands
New York - Consumers are continuing to abandon national food, beverage and household brands. According to Deloitte's annual American Pantry Study of more than 354 brands across 34 product categories, nearly three in four (73%) consumer packaged goods (CPG) categories show an overall decline in their brands' "must-have" status, meaning that shoppers would purchase whether on sale or not.