Deloitte

The 2015 holiday shopping season will soon be here and consumer expectations have never been higher.

Being prepared to accept payments any way and anywhere your customers want to pay, and taking a proactive approach to your business operations can help you avoid the following five mistakes and ultimately win the sale.

Holiday sales will increase between 3.5% and 4%, slower than last year’s 5.2% growth, as favorable economic tailwinds are offset by lingering negatives, according to an annual forecast by Deloitte’s Retail and Distribution Practice.

October will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from November 1 through December 31.

The 2015 retail calendar has several distinctions, as we saw Memorial Day fall on the earliest possible date and Labor Day on the latest possible date. This holiday season, there are 28 days between Thanksgiving (not counting the actual day) and Christmas, which is an average amount for the period separating the two holidays.

New York -- The International Council of Shopping Centers named a 26-year Deloitte veteran as the fourth individual to lead the global trade association in its 58-year history.

Thomas (Tom) McGee, currently vice chairman, Deloitte LLP, was appointed president and CEO of ICSC, effective Sept. 21. He succeeds current ICSC President and CEO, Michael P. Kercheval who announced his retirement earlier this year.

Online shopping is driving more sales and foot traffic in brick-and-mortar stores than ever before. In fact, Deloitte expects digital interactions will influence 64 cents of every dollar spent in retail stores by the end of 2015 – that’s $2.2 trillion worth of in-store sales that are aided by e-commerce.

The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

New York - With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August.   

According to Deloitte's annual back-to-school and back-to-college surveys, 38% of surveyed parents shopping for children in grades K-12 said the back-to-school shopping season is less important to their families because they replenish school supplies throughout the year and feel less need to stock up.

E-commerce infrastructure and cybersecurity initiatives. HVAC equipment upgrades and energy management systems. These days, retail CFOs must allocate capital expenditures to an ever-growing list of components — not all visible to the public but critical to corporate health. And while the role of the retail CFO has broadened considerably in recent years, becoming more strategic and more integral to business decision-making, capex spending remains a top item on their agenda.

“The CFO’s role in prioritizing investments, in what gets done, is still there.