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Fast-casual chain steps up its mobile experience
Chipotle Mexican Grill is making a move to retain existing customers and attract new ones. The fast-casual chain is partnering with Deloitte Digital to transform its mobile customer experience. The creative digital consultancy within Deloitte Consulting LLP, will redesign Chipotle's iOS and Android ordering apps, a move that will improve digital ordering and enhance the customer experience. The new apps will launch in the fall, with additional channels following by the end of the year. -
Study: Optimistic buzz connected to Amazon, Whole Foods Market deal
Customers that shop at both Amazon and Whole Foods Market are the most upbeat about the online giant’s purchase of the natural foods grocer. This was according to a new GfK report that was conducted among 1,000 US adults (ages 18 and above) using KnowledgePanel, the company’s probability-based online panel that represents the adult U.S. population. Responses were collected from June 23-26.