E-commerce holiday sales are expected to increase 18% to 21% this holiday season, reaching $111 to $114 billion, according to the annual holiday sales forecast from Deloitte. With online growth eclipsing total holiday sales growth (expected to rise 4% to 4.5%), savvy retailers will be pulling out all the stops to step up their digital game.
Industry experts say retailers need to create an engagement strategy based on individual customer needs — along with the optimal solutions to support their efforts.