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CVS hopes to grow number of stores targeted to Hispanics
CVS/pharmacy is launching a Hispanic-focused rebranding of some of its stores in South Florida, an initiative that the retailer hopes to eventually roll out nationally.
The new and remodeled stores are called CVS/pharmacy y mas. Twelve CVS/pharmacy y mas stores are now open in South Florida, including 11 remodeled CVS stores and one brand new store. They all feature a fully bilingual staff, the addition of more than 1,500 Hispanic products, more competitive pricing on hundreds of products, and new services unique to a national retail pharmacy.
