CVS Health Corp.

CVS Health has selected a DigitasLBi executive to be its next marketing chief.

Last week, my retail technology-related travels took me closer to home than usual – to Boston, the city where I was born and still live within a reasonable drive. I visited the old homestead to attend the official opening of the CVS Health’s new Digital Innovation Lab. CVS officials did a fine job explaining the mission of the lab and giving the audience a sneak peek at some of their work.

CVS Health is aiming to develop cutting-edge digital services and personalized capabilities that will revolutionize health care, and it's all starting with its new lab in Boston.

The CVS Health Digital Innovation Lab, which is now open, will serve as a vital hub for the rapidly growing digital team at CVS Health, which will remain headquartered in Woonsocket, R.I.

New York -- CVS Health is rethinking every aspect of its store to ensure that it not only reflects the company’s broader commitment to healthcare and but also delivers on what customers have come to expect from its pharmacy locations. The move comes on the heels of its decision more than a year ago to pull the plug on tobacco products and rebrand the company as CVS Health.

Boston -- Brian Tilzer, senior VP and chief digital officer of CVS Health, sat down with Chain Store Age at the opening of the CVS Digital Innovation Lab in Boston to discuss the strategy behind the lab and CVS’ larger goals for transforming health care through digital technology.

Boston -- Imagine a world where access to any health information or services you needed was available at any time through your digital device. We are not there yet, but CVS Health is doing its best to create that world with its new Digital Innovation Lab located in Boston.

Target chairman and CEO Brian Cornell commented on the chain’s new partnership with CVS Health in a Q&A on Target’s blog, A Bullseye View. Here are some excerpts: 

Target chairman and CEO Brian Cornell commented on the chain’s new partnership with CVS Health in a Q&A on Target’s blog, A Bullseye View. Here are some excerpts: