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Personalization push intensifies at CVS
The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.
The My Weekly Ad program was launched last fall and Wednesday morning during a presentation at the IRI Summit CVS Caremark SVP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.
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MinuteClinic, Main Line Health collaborate in Pennsylvania
Woonsocket, R.I. - MinuteClinic, the retail health care division of CVS Caremark and Main Line Health have signed a clinical collaboration to enhance access to healthcare services at MinuteClinic walk-in medical clinics inside select CVS/pharmacy stores in Southeastern Pennsylvania.