CVS Health Corp.

CVS Pharmacy continues to make a concerted effort to transform its stores, with the goal of fostering a better customer experience.   The retailer on Wednesday officially unveiled a new store design to enhance the retail customer experience with a new assortment of healthier food, health-focused products and expanded beauty selections, paired with informational signage throughout the store to help customers discover new offerings. The retailer hosted an event at The Garage in New York City on Wednesday to showcase the enhancements firsthand.

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The My Weekly Ad program was launched last fall and Wednesday morning during a presentation at the IRI Summit CVS Caremark SVP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

CVS Caremark’s fourth-quarter results came in at the high end of expectations and helped produce a record year; however, one of the key topics analysts discussed was the company’s recent decision to stop selling tobacco products in all its stores by Oct. 1.

CVS Caremark claimed the healthcare high ground by discontinuing the sales of tobacco products but the move comes with a steep price as the company said it will lose $2 billion in revenue and experienced a 17 cents a share profits impact.
 

Woonsocket, R.I. -- CVS/pharmacy announced Monday the launch of a first-of-its-kind interactive iPad app, delivering a virtual 3-D digital drugstore experience for Apple iPad users.

With the new app, CVS customers can explore a virtual 3-D CVS/pharmacy and access services from the pharmacy, ExtraCare, photo center and MinuteClinic, as well as browse departments to shop.

New York -- CVS Caremark Corp. bought Drogaria Onofre, a 44-store drug store based in San Paulo, Brazil, last week, Reuters reported. It marks the first time CVS has expanded outside the United States.
 
"We view Brazil as an attractive market given that healthcare and pharmacy are expected to grow double digits for the next decade," CVS CEO Larry Merlo told Reuters. "It's still a highly-fragmented market, so we see nice opportunity to grow the business over time."