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Costco launches social member referral program
Costco is trying to increase its membership base in Canada with an innovative social media campaign.
The warehouse club retailer has launched a customer referral program twinned with social media that uses technology from a firm called Buyapowa.
The campaign launched this week in partnership with Proctor & Gamble and will allow Costco members to win $20 of P&G Goods for every friend they refer to Costco to become a member. All successful referrers will be shown on a leaderboard, with additional P&G prizes awarded to those when the promotion ends.

